The 12 Week Year

The guide to shortening your execution cycle down from one year to twelve weeks

Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your “year” to be 12 weeks long. In 12 weeks, there just isn’t enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

• Explains how to leverage the power of a 12 week year to drive improved results in any area of your life
• Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness
• Authors are leading experts on execution and implementation

Turn your organization’s idea of a year on its head, and speed your journey to success.

Table of Contents

Chapter 1: The Challenge

Part I: Things You Think You Know
Chapter 2: Redefining the Year
Chapter 3: The Emotional Connection
Chapter 4: Throw Out the Annual Plan
Chapter 5: One Week at a Time
Chapter 6: Confronting the Truth
Chapter 7: Intentionality
Chapter 8: Accountability as Ownership
Chapter 9: Interest versus Commitment
Chapter 10: Greatness in the Moment
Chapter 11: Intentional Imbalance

Part II: Putting It All Together
Chapter 12: The Execution System
Chapter 13: Establish Your Vision
Chapter 14: Develop Your 12 Week Plan
Chapter 15: Installing Process Control
Chapter 16: Keeping Score
Chapter 17: Take Back Control of Your Day
Chapter 18: Taking Ownership
Chapter 19: 12 Week Commitments
Chapter 20: Your First 12 Weeks
Chapter 21: Final Thoughts and the 13th Week