The Art of Public Speaking, 11th Edition

The Art of Public Speaking 11e continues to define the art of being the best by helping today’s students become capable, responsible speakers and thinkers. With a strong focus on the practical skills of public speaking and grounded in classical and contemporary theories of rhetoric, The Art of Public Speaking offers full coverage of all major aspects of speech preparation and presentation. Utilizing the full suite of resources, students learn to internalize the principles of public speaking, build confidence through speech practice, and prepare for success in the classroom and beyond. With the new Enhanced Speech Capture in Connect Lucas, instructors now have the ability to evaluate live speeches using a customizable rubric in the classroom. Instructors may also upload speech videos on students’ behalf to create and manage true peer review assignments. With its ground-breaking adaptive learning system, Connect Lucas™ also helps students “know what they know,” while guiding them to experience and learn important concepts that they need to know to succeed.

With McGraw-Hill Create™, instructors can now customize their Lucas 11e textbook to the section level, selecting and arranging only the sections covered in the course. The new Create system will automatically repaginate and re-number chapters, sections, graphs, and illustrations, based on how the instructor chooses to arrange them. This deep level of customization guarantees that students pay only for the content covered in the course.

Table of Contents

PART ONE SPEAKING AND LISTENING 2
Chapter 1 Speaking in Public
Chapter 2 Ethics and Public Speaking
Chapter 3 Listening
Chapter 4 Giving Your First Speech

PART TWO SPEECH PREPARATION: GETTING STARTED 76
Chapter 5 Selecting a Topic and a Purpose
Chapter 6 Analyzing the Audience
Chapter 7 Gathering Materials
Chapter 8 Supporting Your Ideas

PART THREE SPEECH PREPARATION: ORGANIZING AND OUTLINING 164
Chapter 9 Organizing the Body of the Speech
Chapter 10 Beginning and Ending the Speech
Chapter 11 Outlining the Speech

PART FOUR PRESENTING THE SPEECH 220
Chapter 12 Using Language
Chapter 13 Delivery
Chapter 14 Using Visual Aids

PART FIVE VARIETIES OF PUBLIC SPEAKING 276
Chapter 15 Speaking to Inform
Chapter 16 Speaking to Persuade
Chapter 17 Methods of Persuasion
Chapter 18 Speaking on Special Occasions
Chapter 19 Speaking in Small Groups

Appendix Speeches for Analysis and Discussion 383