The Art of the App Store: The Business of Apple Development Front Cover

The Art of the App Store: The Business of Apple Development

  • Length: 304 pages
  • Edition: 1
  • Publisher:
  • Publication Date: 2011-12-20
  • ISBN-10: 0470952784
  • ISBN-13: 9780470952788
  • Sales Rank: #3528024 (See Top 100 Books)

A unique behind-the-scenes look at what makes an application succeed in the App Store

With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular—and profitable—application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share… to name a few.

Coverage includes:

• Setting Your Goals, Costs, and Expectations
• Researching the App Store Market
• Knowing Your Customer
• Plotting the Stages of Development
• Guidelines and Expectations for Developing Your App
• Creating Free and Freemium Apps
• Creating Paid and Premium Apps
• Adopting Apple’s Approach
• Riding the Social Networking Wave
• Feedback, Maintaining, and Scaling

Open the vault to App Store success with this indispensable guide!

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