Innovation is necessary for your survival and your organization s. But the process is fraught with obstacles. How can you keep yourself and your team moving forward? You start with this how-to guide to innovation written specifically for today s busy manager. This quick-read is full of practical, easy-to-implement techniques that will help you avoid the unending details and stops and starts, distractions that cause your focus to shift, false starts and market shifts that lead you down the wrong path and steep learning curves that slow the process down. The author doesn t waste any time. In this crisp and succinct book, he focuses on doing just a few important things including keeping close to the customer, creating a culture of openness, adopting a mindset of flexibility and inquiry, and collaborating creatively.
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