The One-Hour Business Plan

A guide to writing a successful business plan—in just one hour

A strong business plan greatly increases a business chance of success, especially in an economic environment in which more than 50 percent of businesses fail within three years. Your business plan can serve as a foundation for your successful business. The One-Hour Business Plan, written by seasoned entrepreneur and business instructor John McAdam, helps you lay that foundation. With the help of this book, aspiring entrepreneurs can write a viable business plan in just one hour.

• Offers step-by-step guidance on the process of writing a business plan, with field-tested instructional techniques that are simple, strong, and easy to implement
• Written by John McAdam, a “been there, done that” hired CEO and serial entrepreneur with decades of real-world experience, who helps ordinary people become entrepreneurs and helps entrepreneurs become successful

The One-Hour Business Plan outlines a process and a framework for creating a business plan that sets you up for success. Give your business the best odds for success, in just one hour of your time.

Table of Contents

Chapter 1 What Are You Offering?
Chapter 2 Who Are You Offering To? The Customer Target Market
Chapter 3 Who Are Your Competitors? Competitive Positioning
Chapter 4 What’s Next? Next Steps
Chapter 5 How Much Money Will You Make? The New Offering to Cash Mini-Budget