The Power of Infographics

The Power of Infographics: Using Pictures to Communicate and Connect With Your Audiences (Que Biz-Tech)

Need to overcome information overload and get your message across? Infographics are your secret weapon. Using them, you can deliver knowledge and ideas visually, so your audiences can understand them quickly – and take action. In The Power of Infographics, Mark Smiciklas helps you understand how to leverage the use of  powerful infographics: visual representations capable of transforming complex data or concepts into intuitive, instant knowledge. Writing from a business perspective, Smiciklas reveals how to use infographics both inside and outside the organization: to build brands, make sales, serve clients, align teams behind new strategies, and more. This straightforward, visual, common-sense based book explains: * What infographics are, and why they work so well * How to visualize statistical data, business processes, time, geography, lists, relationships, and concepts * How to communicate the “personal” through infographics * Best practices for observation, processing ideas, creating highly effective infographics, and publishing them * How to plan for and measure the ROI of infographics * And much more…

Table of Contents

SECTION I:  VISUAL COMMUNICATION

Chapter 1  Infographics 101     3

SECTION II:  BUSINESS INFORMATION NEEDS

Chapter 2  Visualizing Numbers and Concepts     21

Chapter 3  Visualizing How Things Work and Are Connected     35

Chapter 4  Visualizing Who, When, and Where     57

SECTION III:  CREATING INFOGRAPHICS

Chapter 5  Infographic Prep Work     75

Chapter 6  Processing Your Ideas     87

Chapter 7  Designing Your Infographics     99

Chapter 8  Publishing Your Infographics     119

SECTION IV:  BUSINESS VALUE

Chapter 9  Infographics as an Internal and External Communication Tool . . . . 137

Chapter 10  Infographic ROI     157

Chapter 11  Infographic Resources     165