The Quintessence of Strategic Management, 2nd Edition

The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Quintessence Series)

This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions.

A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.

Table of Contents

Chapter 1: Introduction: Essential Strategy Know-How and Nothing More
Chapter 2: Strategy and Strategic Management: A First Basic Understanding
Chapter 3: Strategic Frames of Reference: The Key Tools of Strategy Determination, Their Principles, and How They Interact
Chapter 4: Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years
Chapter 5: Summary: It´s Your Turn!