The Startup Playbook

The Startup Playbook: Secrets of the Fastest-Growing Startups from Their Founding Entrepreneurs
According to the Kauffman Index of Entrepreneurial Activity, more than 565,000 new businesses were created in 2010 in the United States alone—each one of them hoping to strike gold. The Startup Playbook will help them succeed. Going insider to insider with unprecedented access, New York Times bestselling author and Clickable CEO, David Kidder, shares the hard-hitting experiences of some of the world’s most influential entrepreneurs and CEOs, revealing their most closely held advice. Face-to-face interviews with 40 founders give readers key insights into what it took to build PayPal, LinkedIn, AOL, TED, Flickr, and many others into household names. Special sections include topics ranging from how to select the right idea to pursue to finding funding and overcoming inevitable obstacles. In an economy demanding change, The Startup Playbook is the go-to for entrepreneurs big and small.

Table of Contents

CHRIS ANDERSON
CHARLES BEST
SARA BLAKELY
STEVE BLANK
MATT BLUMBERG
RODNEY BROOKS
JEFF BUSSGANG
STEVE CASE
MARC CENEDELLA
ROBIN CHASE
CHIP CONLEY
JEFF DACHIS
MICHAEL ELLEN DIAMANT
CHRIS DIXON
MARC ECK332
KEVIN EFRUSY
CATERINA FAKE
MITCH FREE
LISA GANSKY
TOM GARDNER
EILEEN GITTINS
SETH GOLDMAN
JOE GREEN
SCOTT HARRISON
SCOTT HEIFERMAN
REID HOFFMAN
JEFFREY HOLLENDER
BEN HOROWITZ
TONY HSIEH
CYRUS MASSOUMI
JIM MCCANN
STEPHEN HEIDI MESSER
ELON MUSK
JACQUELINE NOVOGRATZ
HOSAIN RAHMAN
ADEO RESSI
LINDA ROTTENBERG
KEVIN RYAN
KIRILL SHEYNKMAN
JEFF STEWART
JAY WALKER