Trademark: Legal Care for Your Business & Product Name, 9th Edition

With the advent of the Internet, small business owners and innovators of every stripe need to be everwatchful when choosing and protecting their names, logos, packaging and slogans. Fortunately, there’s help. Trademark explains, step by step, how to: choose a distinctive name that competitors can’t copy, conduct a trademark search, register a trademark with the U.S. Patent and Trademark Office, protect and maintain a trademark, handle trademark disputes outside the courtroom, understand the trademark issues affecting domain names and the Internet.

Names, logos, and other unique corporate identifying marks are the true calling cards of any business, and the third edition of Trademark: Legal Care for Your Business & Product Name, by attorneys Kate McGrath and Stephen Elias, explains in an easy-to-understand fashion how to choose these vital assets properly and then protect them diligently. Revised to reflect changes that have come about because of the advent of cyberspace, it offers clear instructions on initial selections, searches to ensure availability, state and federal registration procedures, correct use, and adjudication of any disputes that result.