Ultimate Guide to Link Building

Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking (Ultimate Series)

The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers.

Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid.

This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.

Table of Contents

Chapter 1: A Brief Introductionto Search, Links, andLink Building
Chapter 2: What Makes a Website Link-Worthy?
Chapter 3: Link-Building Campaign Design
Chapter 4: Toward Effective Link-Building Campaign Metrics
Chapter 5: Linkable Assets
Chapter 6: Link Opportunity Types
Chapter 7: How to Conduct a Link Opportunity Analysis for Your Keyword Space
Chapter 8: Link Prospecting
Chapter 9: Competitor Backlink Prospecting
Chapter 10: Automating Your Link Prospecting with RSS Aggregation
Chapter 11: List-Scrape Prospecting for Link Builders
Chapter 12: Link Prospect Qualification
Chapter 13: What Is Link Trust?
Chapter 14: Relationship Building
Chapter 15: Analyzing Market Pains to Create Highly Linkable Content
Chapter 16: Link Acquisition
Chapter 17: What a Link Request Might Look Like
Chapter 18: Putting the Pieces Together
Chapter 19: Building Links and Expertise with Guest Post Placement Campaigns
Chapter 20: Broken Link-Building Campaigns
Chapter 21: Bulk Outreach and Link Building
Chapter 22: How Reciprocal Links Can Be Viable
Chapter 23: Link-Building Tools
Chapter 24: Six Link-Building Lessons from Our Peers
Chapter 25: Link-Building Strategies