Understanding Business, 11th Edition

Understanding Business has long been the market leader because we listen to instructors and students. With this eleventh edition we are proud to offer a platinum experience, that:

Improves Student Performance―Understanding Business puts students at the center. It’s the only learning program on the market to offer proven adaptive technology that increases grades by a full letter through Connect® Business, and the only program to offer the first and only adaptive eBook ever, SmartBook.

Enhances your Teaching―The authors are dedicated to supporting your teaching and your student’s learning, which is why they listen to YOU and develop resources based on YOUR suggestions and course needs. This is the only author-team on the market that carefully review each and every resource to ensure cohesion.

Accessible to All―This learning program has moved toward tighter compliance with the Web Content Accessibility Guidelines, and provides students the opportunity to learn regardless of learning style or disability. What’s more, it earner a perfect score of 100 points possible by Quality Matters, an independent organization that reviews and certifies the quality of online courses and online components.

Choose a platinum experience. Choose Understanding Business.

Table of Contents

PART 1 Business Trends: Cultivating a Business in Diverse, Global Environments
Chapter 1. Taking Risks and Making Profits within the Dynamic Business Environment
Chapter 2. Understanding Economics and How It Affects Business
Chapter 3. Doing Business in Global Markets
Chapter 4. Demanding Ethical and Socially Responsible Behavior

PART 2 Business Ownership: Starting a Small Business
Chapter 5. How to Form a Business
Chapter 6. Entrepreneurship and Starting a Small Business

PART 3 Business Management: Empowering Employees to Satisfy Customers
Chapter 7. Management and Leadership
Chapter 8. Structuring Organizations for Today’s Challenges
Chapter 9. Production and Operations Management

PART 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
Chapter 10. Motivating Employees
Chapter 11. Human Resource Management: Finding and Keeping the Best Employees
Chapter 12. Dealing with Union and Employee—Management Issues

PART 5 Marketing: Developing and Implementing Customer-Oriented Marketing Plans
Chapter 13. Marketing: Helping Buyers Buy
Chapter 14. Developing and Pricing Goods and Services
Chapter 15. Distributing Products
Chapter 16. Using Effective Promotions

PART 6 Managing Financial Resources
Chapter 17. Understanding Accounting and Financial Information
Chapter 18. Financial Management
Chapter 19. Using Securities Markets for Financing and Investing Opportunities
Chapter 20. Money, Financial Institutions, and the Federal Reserve

Appendix A: Working within the Legal Environment
Appendix B: Using Technology to Manage Information
Appendix C: Managing Risk
Appendix D: Managing Personal Finances