UX Fundamentals for Non-UX Professionals

UX Fundamentals for Non-UX Professionals: User Experience Principles for Managers, Writers, Designers, and Developers

Demystify UX and its rules, contradictions, and dilemmas. This book provides real-world examples of user experience concepts that empower teams to create compelling products and services, manage social media, interview UX candidates, and oversee product teams.

From product decisions to performance reviews, your ability to participate in discussions about UX has become vital to your company’s success as well as your own. However, UX concepts can seem complex. Many UX books are written by and for UX professionals. UX Fundamentals for Non-UX Professionals serves the needs of project managers, graphic designers, copyeditors, marketers, and others who wish to understand UX design and research.

You will discover how UX has influenced history and continues to affect our daily lives. Entertaining real-world examples demonstrate what a massive, WWII-era tank teaches us about design, what a blue flower tells us about audiences, and what drunk marathoners show us about software.

What You’ll Learn

• Know the fundamentals of UX through real-world examples
• Acquire the skills to participate intelligently in discussions about UX design and research
• Understand how UX impacts business, including product, pricing, placement, and promotion as well as security, speed, and privacy 

Who This Book Is For

Professionals who work alongside UX designers and researchers, including but not limited to: project managers, graphic designers, copyeditors, developers, and human resource professionals; and business, marketing, and computer science students seeking to understand how UX affects human cognition and memory, product pricing and promotion, and software security and privacy.

Table of Contents

Part I: UX Principles
Chapter 1: UX Is Unavoidable
Chapter 2: You Are Not the User
Chapter 3: You Compete with Everything
Chapter 4: The User Is on a Journey
Chapter 5: Keep It Simple
Chapter 6: Users Collect Experiences
Chapter 7: Speak the User’s Language
Chapter 8: Favor the Familiar
Chapter 9: Stability, Reliability, and Security
Chapter 10: Speed
Chapter 11: Usefulness
Chapter 12: The Lives in Front of Interfaces

Part II: Being Human
Chapter 13: Perception
Chapter 14: Attention
Chapter 15: Flow
Chapter 16: Laziness
Chapter 17: Memory
Chapter 18: Rationalization
Chapter 19: Accessibility
Chapter 20: Storytelling

Part III: Persuasion
Chapter 21: Empathy
Chapter 22: Authority
Chapter 23: Motivation
Chapter 24: Relevancy
Chapter 25: Reciprocity
Chapter 26: Product
Chapter 27: Price
Chapter 28: Promotion
Chapter 29: Place

Part IV: Process
Chapter 30: Waterfall, Agile, and Lean
Chapter 31: Problem Statements
Chapter 32: The Three Searches
Chapter 33: Quantitative Research
Chapter 34: Calculator Research
Chapter 35: Qualitative Research
Chapter 36: Reconciliation
Chapter 37: Documentation
Chapter 38: Personas
Chapter 39: Journey Mapping
Chapter 40: Knowledge Mapping
Chapter 41: Kano Modeling
Chapter 42: Heuristic Review
Chapter 43: User Testing
Chapter 44: Evaluation
Chapter 45: Conclusion

Appendix A: Resources for Further Reading