Visual Social Marketing For Dummies

How to implement a best-in-class visual marketing plan

It’s no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there.

The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries.

• Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan
• Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare
• Explores visual tools, including infographics, presentations, and video
• Explains how to track and measure the effectiveness of your visual marketing efforts

Make your brand stand out from the crowd with the information, tips, techniques, and examples you’ll find in Visual Social Marketing For Dummies.

Table of Contents

Part I: Getting Started with Visual Social Marketing
Chapter 1: Marketing in the Age of Visual Content
Chapter 2: Generating Website Traffic from Visual Social Marketing
Chapter 3: Developing a Visual Social Marketing Plan

Part II: Putting Together a Visual Social Media Strategy
Chapter 4: Acquiring and Organizing Visual Assets
Chapter 5: Tools, Tips, and Tricks for Creating Visual Assets

Part III: Integrating Images into Your Social Media Marketing
Chapter 6: Driving Engagement on Facebook with Images
Chapter 7: Generating Interest with Visual Content on Twitter
Chapter 8: Improving Your Blog with Visual Content
Chapter 9: Drawing Attention to LinkedIn with Images

Part IV: Marketing via the Visual Social Networks
Chapter 10: Growing Your Business with Pinterest
Chapter 11: Instagramming Your Way to Success in Visual Marketing
Chapter 12: Sharing Presentations on SlideShare
Chapter 13: Using Infographics to Share Your Story

Part V: Launching into Video Social Media Marketing
Chapter 14: The Big Picture: Marketing with Videos
Chapter 15: Video Marketing on YouTube
Chapter 16: Creating and Sharing Videos via Vine

Part VI: The Part of Tens
Chapter 17: Ten Types of Images to Create
Chapter 18: Ten Types of Videos to Create