Web Analytics: Using Data To Evaluate Website Performance. Why Onsite And Offsite Web Analytics Matters

Today’s web users have short attention spans, high expectations and fully aware that there is always another business eager to earn their loyalty.For any business to evaluate its digital presence, web analytics have become very significant. Web analytics is a strong market research tool. It is valuable for anyone looking to communicate with audiences through a digital medium.
There are several metrics that can be measured using web analytics but it is important that you focus on those reports which fulfill your business objective. And based on that, you can take immediate action for better results. Using web analytics a business can:
Improve ROI by doing behavioural analysis of visitors over time.
Understand customer demographics.
Track other metrics like Click-through rate, number of conversions, type of referrals and bounce rate.
By understanding the above metrics and the insights that they give, businesses can improve their marketing plans.Thus,web analytics can help you analyse the various key performance indicators that helps to drive your business.
At the heart of any thoughtful online marketing strategy is an ongoing investment in web analytics. If you lack a strong web analytics strategy, you are driving your business blind. This book ‘Web analytics’ will be of a great help to you. Enjoy!