Webinars For Dummies

Gather an audience from around the globe with webinars

Webinars For Dummies takes the guesswork and uncertainty out of webinar creation. Written by John Carucci under the guidance of webinar technology company ON24, the book provides a roadmap for creating a webinar that effectively communicates to the audience without boring them to sleep. Webinars For Dummies gives you the insider’s perspective on techniques that have been proven effective time and again.

Webinars are becoming increasingly common as a way for businesses to connect with customers and partners without distance being a factor. Whether they take the form of a live presentation, a PowerPoint slideshow, or a combination of both, the beauty of the webinar is that it can be archived and viewed again after the initial set presentation. But this feature also adds a burden to the webinar creator, as the presentation must be understood outside of the live context. Creating what is essentially an archival presentation means considering a host of factors surrounding both content and organization. Webinars For Dummies includes all the information your business needs to start creating custom webcasts, including:

• A webinar overview, and how to determine your need, budget, and available tools
• Topic selection, script creation, graphic production, and marketing
• Creation advice, including live troubleshooting and how to handle viewer questions
• Archiving tips, and how to integrate webinars into a marketing plan

You’ll also find special tips for effective production and marketing, tips for readying yourself for the webinar, and case studies that illustrate successful webinar techniques. Modern business is rarely localized, and webinars are an effective way to communicate live, on a global scale. Webinars For Dummies helps you ensure your business doesn’t get left behind.

Table of Contents

Part I – Getting Started with Webinars
Chapter 1. Webinars with Maximum Impact
Chapter 2. Planning Your Webinar
Chapter 3. Putting Together a Webinar Team

Part II – Preparing an Effective Webinar
Chapter 4. Choosing a Platform
Chapter 5. Planning Your Material
Chapter 6. Making Your Point with PowerPoint
Chapter 7. Establishing a Location
Chapter 8. Practice, Practice, Practice
Chapter 9. Getting the Word Out

Part III – The Day of the Show
Chapter 10. Being the Presenter
Chapter 11. Engaging with the Audience
Chapter 12. Lights, Camera, Action

Part IV – Beyond the Webinar
Chapter 13. Continuing the Conversation
Chapter 14. Evaluating Your Webinar
Chapter 15. Preparing for Your Next Webinar

Part V – The Part of Tens
Chapter 16. Ten Tips for Successful Webinars
Chapter 17. Ten Common Webinar Mistakes and How to Avoid Them