Your First Website- Get Max Out of it!

“Your First Website”, a handbook for Small Business Owners and Solopreneurs addresses the information and the myriad questions that routinely come up while building a website for the first time. Setting the objective, envisioning the scalability as your business grows, knowing your customers and competition, engaging your visitors, keeping the content fresh, simplifying the technical complexity, planning and implementing in phases, and above all how to maximize the return on your investments, are all the topics covered in this handbook.

Table of Contents

• Preface & Acknowledgments
• Establishing the Objective
• Strategic Marketing Communication
• Domain and Hosting
• Underlying your website: the technology
• Building the Website
• The Process
• Maximizing Returns