YouTube Channels For Dummies

Create content and build a YouTube channel like a pro

Written by a successful YouTube channel producer, YouTube Channels For Dummies shows you how to create content, establish a channel, build an audience, and successfully monetize video content online. Beginning with the basics, it shows you how to establish a channel, join a partner program, and develop a content plan. Next, you’ll gain insight into how to create content that builds a channel, enhance the viral nature of a video, encourage subscriptions, and earn repeat views. If that weren’t enough, you’ll go on even further to learn how to get the word out about your channel and discover ways to enhance your potential profits. That’s a lot of info—but it’s easily digestible and simple to put into practice when it’s provided in the accessible and trusted For Dummies format.

YouTube is the third most-visited website on the Internet, making it prime real estate for anyone seeking customers, celebrity, or education. If you want to harness this irresistible platform and reach a global platform, YouTube Channels For Dummies makes it easy. In no time, you’ll have the know-how to create a YouTube channel with regular subscribers who watch, re-watch, and share your videos.

• Includes ten easy tips for growing a raptured YouTube audience
• Details how to enhance the viral nature of a video
• Shows you how to create and maintain a YouTube channel that generates views and revenue
• Written by the producer of a leading YouTube channel

Table of Contents

Part I Getting Started With YouTube Channels
Chapter 1 Making a Home on YouTube
Chapter 2 The Basics of YouTube
Chapter 3 Building Your Channel from the Ground Up

Part II Making Good Videos and Not Making Bad Videos
Chapter 4 What Makes a Good Video a Good Video?
Chapter 5 Making Plans Both Large and Small
Chapter 6 Acquiring the Tools of the Trade
Chapter 7 Putting It All Together to Capture Some Video
Chapter 8 Fixing It in Post: The Edit
Chapter 9 Chapter 9 Preparing for Upload Day

Part III Growing and Knowing Your Audience
Chapter 10 Chapter 10 Building Your Audience
Chapter 11 Knowing Your Audience

Part IV YouTube Channels Are Serious Business
Chapter 12 How and Why Businesses Use YouTube
Chapter 13 Expanding Your Audience through YouTube Advertising
Chapter 14 Mining the YouTube Goldmine

Part V The Part of Tens
Chapter 15 Ten Key Steps to Improving YouTube Search Results
Chapter 16 Chapter 16 Ten Things to Know About Copyright