Extending the Business Network Approach: New Territories, New Technologies, New Terms

Contributing pioneering new research, this innovative book proposes new ways and directions in which to extend the influential ‘business networks perspective’ approach to doing business. While previous research has focused upon relationships with customers and suppliers, the authors argue that there is a need to expand the outlook to include other stakeholders. Taking a stand in a broad management perspective, chapters relate contemporary issues within industrial and international marketing, product innovation, and information systems. Challenging existing views and proposing elaborate alternatives; this volume examines a range of examples that have inspired researchers to extend the business network. To provide further understanding, Extending the Business Network Approach relates current and new research to territories, technologies and terms to reveal novel insights, and to encourage further directions for research.

Table of Contents

Part I: Introduction
Chapter 1: Approaching and Extending Business Networks—An Agenda for  New Research Challenges
Chapter 2: The Emergence of the Business Network Approach

Part II: New Territories
Chapter 3: From Anonymity to Identity: Network Transformation in Economies and Industries in Transition from Plan to Market
Chapter 4: Extending the Role of Consumers: From Marketing Targets to Participants in Business Networks
Chapter 5: The Role of NGOs in Business Networks: Partnership in Innovation
Chapter 6: Why Expatriates’ Private Relations Matter
Chapter 7: The Internationalisation of Swedish Banks and Their Business Networks: Push Versus Pull Strategies

Part III: New Technologies
Chapter 8: Digitalisation and Service Innovation: The Intermediating Role of Platforms
Chapter 9: Innovation Through Interaction for Bathroom Suppliers
Chapter 11: Information System Providers in Business-Relationship Triads
Chapter 12: A Search and Deliberation Framework for Understanding Consumers’ Foreign Online Purchasing
Chapter 13: Found in Translation? On the Transfer of Technological Knowledge from Science to Industry

Part IV: New Terms
Chapter 14: Strategising in Coopetitive Networks
Chapter 15: From Business Remains to  Reactivated Relationships
Chapter 16: Learning by Lobbying: The Role of Networking in Banks’ Interpretation and Implementation of Accounting Standards
Chapter 17: Legitimacy in the Business Network Context
Chapter 18: Business Netquakes: Analysing Relatedness of Events in Dynamic Business Networks
Chapter 19: Exploring Ethics in Business Networks: Propositions for Future Research

Part V: New Times
Chapter 20: ‘Tic-Toc-Tic-Toc’: Thoughts on the Tempo of Business Network Extension