Sensory Marketing

  • Length: 183 pages
  • Publication Date: 2009-06-15

City Branding: Theory and Cases

  • Length: 256 pages
  • Publication Date: 2011-01-15

IdeaSpotting: How to Find Your Next Great Idea

  • Length: 256 pages
  • Publication Date: 2006-04-12

Maximizing Lead Generation: The Complete Guide for B2B Marketers

  • Length: 224 pages
  • Publication Date: 2011-07-15

IT-Driven Business Models: Global Case Studies in Transformation

  • Length: 220 pages
  • Publication Date: 2010-11-09