Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI
- Length: 338 pages
- Publication Date: 2024-01-18
UX for Business: How to Design Valuable Digital Companies
- Length: 360 pages
- Publication Date: 2024-01-09
Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing
- Length: 248 pages
- Publication Date: 2020-11-24
Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research that Delivers Actionable Insight
- Length: 260 pages
- Publication Date: 2020-12-15
Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams, 2nd Edition
- Length: 440 pages
- Publication Date: 2020-12-15